A Better Way to Get Listings

A Better Way to Get Listings

  • 07/16/25

Smart Farming for Realtors: A Better Way to Get Listings

Stop farming randomly. Start farming smart.
Traditional geographic farming can take years to pay off. But what if you could get 6X the listings—faster—with the same budget?

Step-by-Step: How to Farm Intelligently

1. Pick Your Area
Choose a neighbourhood or postal code with a 5%+ turnover rate. Use tools like TRREB stats or GeoWarehouse.

2. Get Ownership Data
Find high-probability sellers using:

  • GeoWarehouse, Canada411, Environics

  • Look for: absentee landlords, mortgage-free homes, long-term owners (50+), downsizers, empty nesters

3. Build a High-Intent List
Narrow your list to 500–1,000 homes that fit key selling demographics using tools like Canada Post Precision Targeter.

4. Market with Purpose
Use personalized postcards, Facebook ads, and community events. Tailor your message to the audience (e.g., “Ready to downsize?”).

5. Stay Consistent
Hit your list monthly with Just Listed/Just Sold, market updates, or homeowner tips to build trust and stay top of mind.

Why It Works

Instead of a random farm of 1,000 homes (with ~50 potential sales), targeting demographics like tired landlords and downsizers gives you access to 300+ likely movers6X more opportunities.

Same budget. Better targeting. Faster results.
300%+ ROI becomes 1,800% ROI when you target smart.

Work With Us

TFN agents specialize in both high-rise and low-rise markets. If you are looking for that perfect downtown condo or beautiful suburban detached home, a TFN Realty agent can help you find your perfect home.