The Long-Game Real Estate Strategy That Pays Big
Build a pipeline that compounds into $500K+ a year.
Stop chasing short-term leads—start stacking future listings with downsizers.
Step-by-Step: How to Build a $500K Pipeline
1. Identify Downsizers
Target homeowners 55+, who’ve lived in their homes for 15+ years.
Use GeoWarehouse, Environics, or your CRM to filter by age, homeownership length, and property size.
2. Book Discovery Appointments
Don’t wait for listing signals. Proactively call with:
“Would you be opposed to meeting so I can share a few strategies and see if we’re a fit when the time comes?”
Treat it like a real listing appointment—dress sharp, offer value, build trust.
3. Build the “On-Deck” Pipeline
If they say they’d use you in the future, tag them as “On Deck” in your CRM or Trello.
These are future sellers. Keep them close.
4. Nurture Like a Pro
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Weekly email + video updates
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Monthly calls or video texts
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Send market comps, vendor referrals, and homeowner tips
Stay top of mind until they’re ready.
5. Let Time Do the Heavy Lifting
This strategy compounds. One agent nurtured downsizers for 2+ years—now 95% of his business comes from this list, pacing $650K GCI in a tough market.
Why It Works
Most agents give up too soon. But when you lead with value, stay consistent, and build trust early, you become the obvious choice—when it matters most.
Stop scrambling. Start stacking.
The long game wins every time.
