Door Knocking: The Consistency Advantage
Door knocking can feel intimidating, most homeowners aren’t thrilled to talk about selling on the spot, and agents often fear rejection. This strategy makes the process easier, builds trust, and turns doors into long-term relationships.
1. Pick Your Farm
Choose 200–250 homes in a neighbourhood you want to dominate. Use:
- TRREB Market Watch Reports to identify turnover rates.
- GeoWarehouse to confirm property details, length of ownership, and demographics.
- Commit to farming the same doors for 6–12 months.
2. Create Simple Market Reports
Design easy-to-skim postcards that include:
- Your photo, brokerage (TFN Realty Inc., Brokerage), and contact info.
- Monthly GTA market stats (average price, sales volume, active listings).
- Localized stats (pulled from TRREB’s Community & MLS district breakdowns).
- Tools: Canva for design, BrokerBay or TRREB Collab Reports for stats, and Vistaprint / Staples Canada for print.
3. Deliver Without Asking
Knock, smile, hand over the card, and say: “Here’s this month’s GTA market report.” Then leave. No pitch, no pressure.
4. Build Familiarity
Over time, homeowners begin to recognize you. By 3–4 months, casual conversations start. By 6+ months, you’ll be seen as the neighborhood expert.
Layer in:
- Canada Post Precision Targeter for targeted mailers.
- Meta (Facebook/Instagram) Ads hyper-targeted by postal code.
- Community events (e.g., sponsoring a local park clean-up or food drive).
5. Track & Adjust
Keep a simple Excel sheet or log in a CRM system to track homes you’ve visited. If one door feels hostile, cross it off and focus on the rest. Stay consistent month after month.
Door knocking isn’t about instant wins, it’s about planting seeds. Consistency, not persuasion, turns 250 strangers into a community that knows, likes, and trusts you.
